I am not a Tote Bag part 1

Ever since that clever designer concocted the "I'm Not a Plastic Bag" tote bag, the trusty tote bag has become the "it" accessory, completely shunning its utilitarian roots and repackaging itself in designer monograms and $1,500 price.

So while most will never again touch a tacky grocery bag, it is improbable that they will shell out that much money just to take office files and gym shorts home. Many would still rather use free totes. However, there cannot be that many people willing to carry promotional tote bags that read, "Cheap Buy," "Feeling 7-Up" or, uh, "Brushing is Not Enough".

It's a cold, hard fact: The slogan cuts it. "How, then, shall I market my company?" you ask. There are other options, but you've got to stretch your imagination a bit to achieve optimum results. While words may be the most-popular tool to assert yourselves, logic is quite relative. Your "brilliant" catchphrases may actually bomb with others.

Statement Tote Bag

Avoid the language booby trap and get off the beaten track. The alternatives may appear too subtle for promotional items, but they do get the job done and will very rarely offend. For instance, will a lipstick-red promotional tote bag horrify? Most of the time, it will not. In the few instances that it will, that tote would still have called attention.

Play up the company colors and symbols as visual design elements. If your logos are not popular or easily recognizable yet, emblazon names and logos, and important information all over your promotional tote bag. Create a pattern or simply use a stylish font, stuffing every corner with titles and icons. Another technique is to adopt the layout of comic strips, fashion magazines, blogs or newspapers so you can put as much copy as you want.

Company motifs do not have to take centerstage every time. Ride the trend for the funky and creative by featuring avante-garde designs in your promotional tote bags. Upgrade to savvy as you embellish your tote bags with art prints, painting copies and kitschy photographs. The Campbell soup pictures, mind you, did as many great things to the Campbell company as it did for Warhol.

Read more at I am not a Tote Bag part 2

Sleeping Bag Accessories

It is not only the bedding you lie in but also what you are laying on that matters when it comes to being warm, as the ground can draw warmth away and, of course, it's hard to lie on; some form of insulation and padding is essential. You could plump for a camp bed, inflatable airbed, self-inflating mat or a closed cell foam mat. Not forgetting that a sleeping-bag liner adds flexibility in warmth as well as keeping your bag clean! It is always important to consider how sleeping accessories may help you.

Liners

The key to sleeping bag care is to use a liner. It's far easier to wash a liner and it keeps the bag inner and fill clean. After all, how often do you wash a duvet at home? Cotton liners are great value, whilst silk liners are light, easy to wash and quick to dry. Fleece liners can extend the comfortable use of sleeping bags and can be used on their own when the weather is hot.

* Polycotton - The value option, polycotton will add 2 degrees extra warmth and will help keep the inside of the bag clean but other liners are more comfortable.
* Cotton - Very comfortable, will add 2 degrees extra warmth but will absorb moisture which could lead to rapid cooling in cold climates counteracting the effect of the sleeping bag.
* Silk - The luxury option, very comfortable, adds 5 degrees extra warmth to the bag and will manage moisture effectively.
* Fleece - The warmth option, can add 10 degrees extra warmth and is essentially a sleeping bag in its own right.
* Polyester - The best for managing moisture, will add 3 degrees extra warmth to the sleeping bag.

Mats

Sleeping mats and inflatable mattresses are practical ways of ensuring a comfortable night's sleep, insulated from the cold ground that draws heat away plus, of course, a soft bed is far better than hard ground.

Lightweight campers often opt for simple foam mats. Also known as roll mats, these are made of high density closed cell foam and provide adequate insulation against the ground but very little in terms of comfort. However they are relatively inexpensive and incredibly lightweight. You will find that there are different models available with the primary difference being the density of the foam. These are rated by their insulating value in terms of seasons.

Self-inflating mats are another option and considered more comfortable - opening a simple valve in the mattress allows the compressed foam core to expand, drawing in air. In recent years self inflating air mats have become increasingly popular and are a good compromise between a foam mat and an airbed. They provide comfort and insulation whilst being lightweight enough to take trekking. They are essentially a thin airbed containing high density open-cell foam that, when the valve is open, will be able to expand pulling in the air from outside. Various thicknesses are available allowing you to choose between maximum comfort or low weight.

To read the full article visitThe Sleeping Bag Accessories Guide at Millets